| Type | Subsidiary |
|---|---|
| Industry | Online gambling |
| Founded | May 1993 |
| Headquarters | Melbourne, Australia |
| Barni Evans, Sportsbet CEO | |
| Owner | Flutter Entertainment |
Number of employees | 869[1] |
| Website | sportsbet.com |
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Open Apps on the Android Device. Select Downloads. Tap Sportsbet.apk to install. Download the Sportsbet App from the iTunes store here. Get access to local and international racing odds that update in real time, live betting (phone only) and more than a 1000 sports betting markets including 200+ AFL and NRL markets. Android Betting app version not available through Google Play store. The BetEasy app download and installation is via your web browser. Accounts need to be verified before live-streaming sport, like the NBA. No verification needed for racing live stream.
Sportsbet.com.au, also known as Sportsbet, is an online gambling company owned by British conglomerate Flutter Entertainment, primarily targeting the Australian market. Sportsbet is licensed as a corporate bookmaker in the Northern Territory under the Racing and Betting Act 1993 (NT). Sportsbet offers betting services online through its website and its mobile app (on IOS and Android) as well as by telephone, and has more than 1.25 million Australian customers as at the end of 2019.
Sportsbet is headquartered in Melbourne and operates within the strict boundaries set by multiple Australian regulatory authorities at a federal and state level. This regulation involves varying restrictions on products and promotional activities that can be offered by licensed corporate bookmakers in Australia.
The company was acquired by Paddy Power in December 2010, and since 2 February 2016, it has been owned by Flutter Entertainment plc.[2][3]
Flutter Entertainment plc (formerly Paddy Power Betfair plc) is a bookmaking business created by the merger of Paddy Power and Betfair. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index. It operates under various brands including Betfair, Paddy Power, Sportsbet, TVG and FanDuel.[4][5]
History[edit]
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The business name Sportsbet Australia was first registered in 1994, with the Sportsbet.com.au domain name registered in 1999. In 2005, Matthew Tripp bought all shares of Sportsbet.
In May 2009, 51% of Sportsbet.com.au was acquired by Irish bookmaker Paddy Power. Paddy Power continued the Sportsbet brand name and company operation as a separate entity, while offering additional services.[2] The takeover allowed Sportsbet.com.au to acquire rival betting company International All Sports Limited, for 27.2 million euros.[6]
In March 2011, Paddy Power took full ownership of Sportsbet.com.au, paying A$132.6 million for the remaining 39.2% share, which valued the entire company at A$338 million.[7][8]
Paddy Power and British rival Betfair agreed terms for a merger on 8 September 2015. The business is owned 52% by the former Paddy Power shareholders and 48% by the former Betfair shareholders.[9] The merger was completed on 2 February 2016.[10] On 5 April 2016, it was announced that 650 jobs in United Kingdom and Ireland would be lost at the company.[11]
On 6 March 2019, Paddy Power Bet Fair announced that it would rebrand as Flutter Entertainment plc, pending shareholder approval at the company's annual general meeting in May. Flutter was originally the name of a betting exchange acquired by Betfair in December 2001. The company stated that the rebrand, which took place on 28 May 2019, would not affect the company's individual customer facing gaming brands.[12]
In May 2020, the global merger between Flutter Entertainment and The Stars Group was finalised following regulatory and shareholder approvals. Sportsbet and BetEasy formed the Australian component of the merger.[13] Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration.
Management[edit]
Sportsbet's current CEO is Barni Evans. Barni joined Paddy Power in 2001 as Director of Marketing for Paddy Power in Europe. He joined Sportsbet as a non-executive in 2009, and as an executive in 2011, serving in commercial and marketing roles before being appointed CEO in March 2018.
References[edit]
- ^https://www.linkedin.com/company/sportsbet/
- ^ abEddy, Andrew (15 May 2009). 'Irish giant snaps up Sportsbet'. The Age (Australia). Retrieved 11 April 2013.
- ^@globalgallop, Shane Anderson -. 'Huge Sportsbet result for Paddy Power'. RACING.COM. Retrieved 21 June 2017.
- ^Kate Palmer (4 May 2016). 'Paddy Power's Betfair merger pays off with £11m profit boost'. The Daily Telegraph. Retrieved 12 June 2017.
- ^'Online casino NZ'. Sunday, March 29, 2020
- ^'Paddy Power's Sportsbet buys IAS'. RTÉ (Ireland). 3 June 2009. Retrieved 10 April 2013.
- ^'Paddy Power to buy out Sportsbet'. BBC. 23 December 2010. Retrieved 10 April 2013.
- ^Gluyas, Richard (26 December 2010). 'Luck of the Irish for Sportsbet founder as bookmaker buys up'. The Australian.
- ^'Paddy Power and Betfair merger agreed'. The Guardian. Retrieved 29 January 2016.
- ^Michael Cogley (2 February 2016). 'Paddy Power Betfair begins trading after €8bn merger is completed'. Irish Independent. Retrieved 21 September 2018.
- ^Bill Wilson (5 April 2016). 'Paddy Power Betfair to cut 650 jobs in UK and Ireland'. BBC News Online. Retrieved 5 April 2016.
- ^Barber, Bill. 'Paddy Power Betfair group to change name to Flutter Entertainment | Horse Racing News | Racing Post'. Racing Post. Retrieved 6 March 2019.
- ^Gallagher, Erin-Marie. 'Sportsbet.au to absorb beteasy as part of Flutter-stars merger'. SBC News.
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BetEasy App Weaknesses & Strengths
App Hits
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App Misses
- Android Betting app version not available through Google Play store. The BetEasy app download and installation is via your web browser.
- Accounts need to be verified before live-streaming sport, like the NBA. No verification needed for racing live stream.
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How to Bet with BetEasy App
It certainly doesn't take long to get started and bet at home or wherever you are with the BetEasy app!
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The best part about the Sign-up procedure, though, was that simply by filling out the form this writer was offered my first Rewards, which were highlighted in red. This meant I was eligible for a Racing Bet Boost, a Multi Bet Boost and up to $50 back in Bonus Bets if my horse ran a place in any given race.
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BetEasy's user interface makes selecting a betting event a particularly quick process. The app opens with several of its most-used options like Today's Racing, Multi Express, Live Betting and Enhanced Odds, below which there are short cuts through to the most popular sports in the Australian betting markets, like AFL, NRL, various European football markets and the several international cricket markets.
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BetEasy offers some very good instruction videos for placing bets on both their desktop and mobile devices. The videos can be found here
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The BetEasy app features a vast range of markets across horse racing and sports.
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For sports betting, customers can click on the sports icon at the bottom of the app screen to take them through to BetEasy's Sports Centre. There they will find a range of featured sports along with All Sports. The BetEasy app features all the same markets that the desktop version has available, however, the power of the mobile interface means it is a more streamlined experience for customers.
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Not only can you watch every Australian and key international races live with BetEasy, you can now Watch & Bet in widescreen or landscape mode from the one screen within the BetEasy App.
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BetEasy -read our review of BetEasy- offers many different methods to both deposit and withdraw money using your app. Deposits can be made via Credit Card (Master Card and Visa), PayPal, POLi, BetEasy Prepaid Card, BPAY and Bank Transfer.
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Bookie App Review Summary
To recap our BetEasy app review, this is one of the most sophisticated and powerful betting apps available in the Australian betting landscape. It offers a visual user interface and intuitive options that empower customers to select the betting markets that are right for them. The strength in its design is that there's no need to fiddle around and search out the markets you want. They are simply searchable in the easiest possible way.
On top of a straightforward sign-up and deposit process, the BetEasy app offers a simple betting experience. As mentioned the markets are easily searchable and for horse racing betting, there is extensive form available to customers prior to them placing a bet.
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And to really make the app a winner, the My Rewards section means punters can earn Points with every bet that is placed that can go towards Bet Boosts, Bet Returns and more.